AI Insights · Timothy · April 2023
Top 5 Fashion Games on iOS in Russia: Q1 2023 Performance
An overview of the performance metrics for the top 5 fashion games on iOS in Russia during the first quarter of 2023, including downloads, revenue, and active users.
The first quarter of 2023 saw varying performance trends for the top 5 fashion games on iOS in Russia. Here’s a detailed look at their performance metrics:
Makeup Stylist -DIY Salon game exhibited notable growth in downloads and active users. Weekly downloads surged, peaking at approximately 21.7K in the last week of March. The game also saw a steady increase in active users, reaching around 65.8K by the end of the quarter. Revenue trends were more variable, with a significant peak of $72 in the week of March 13.
Magic Princess: Dress Up Games experienced a significant rise in downloads early in the quarter, with a high of 13.5K in the week of January 16. Active users followed a similar trend, peaking at about 19.4K in early March. Revenue remained modest, with a peak of $16 in the week of March 6.
Project Makeover showed consistent performance in terms of revenue and active users. Weekly revenue peaked at around $6.9K in the first week of January, while active users remained stable, averaging around 45K throughout the quarter. Downloads fluctuated, reaching a high of 8.1K in mid-February.
Makeup Salon - DIY Makeup game saw a steady rise in both downloads and active users. Downloads peaked at approximately 8.4K in early March, while active users climbed to around 37.6K by mid-March. Revenue trends varied, with a peak of $84 in the week of February 20.
Acrylic Nails! had a more stable performance with downloads and active users remaining consistent. Weekly downloads peaked at around 8K in early January, while active users hovered around 5K throughout the quarter. Revenue was minimal, with a minor peak of $14 in the last week of March.
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